JRILLA GOLFWEAR ENTERS PGA WEST: A NEW ERA IN PREMIUM GOLF FASHION

PGA WEST AT PALM SPRING

Expanding Horizons: From Korea to Global Prominence

JRILLA Golfwear is taking the golfing world by storm with its entry into the iconic PGA West Golf Course. Known for its cutting-edge designs and unparalleled quality, JRILLA is not just a brand, it’s a statement of sophistication and performance. This milestone solidifies JRILLA's commitment to becoming a global premium golf brand while expanding its presence in both Korean and mainstream markets.

During 2024, JRILLA made remarkable strides, securing partnerships with 27 prominent golf shops across major cities in the western United States. This strategic expansion has broadened its customer base and positioned JRILLA as a rising star in the competitive golf apparel industry.

YJC apparel with the special PGA West logo embroidery

Exclusive Collaborations and Unique Offerings

In October and December of 2024, JRILLA launched a limited-edition product lineup featuring meticulously embroidered PGA West logos. This exclusive collection included 19 unique SKUs, each crafted to reflect the essence of luxury and performance that both brands represent. The collaboration has not only enhanced JRILLA’s brand value but also set a new standard for premium golf apparel.